What's the Difference Between a Logo Redesign and a Rebrand?
At some point, every brand starts to show its age. Maybe your logo feels outdated, or maybe your company has grown in ways your current brand no longer represents.
That's usually when the terms logo redesign and rebrand start getting thrown around.
The essential difference between a logo redesign and a rebrand comes down to your goals and how your business has evolved. Before deciding which direction to take, it helps to understand what each approach is designed to do.
What Does A Logo Redesign Accomplish?
A logo redesign is usually focused on updating or refining a brand’s visual mark. This may involve changing the logo’s shape, typography, colors, icon, symbolism, or overall style. In many modern redesigns, brands move toward a simpler, more minimal look so the logo works better across websites, apps, social media, mobile devices, and smaller digital formats.
A logo redesign can be subtle, such as cleaning up an existing mark, or more noticeable, such as introducing a new logo system. In some cases, a logo update may even be temporary, such as a seasonal version, anniversary mark, or campaign-specific variation.
Before and after logo redesign: 
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What's In A Rebrand?
A rebrand, on the other hand, is much more comprehensive. While a rebrand can include a logo redesign, it goes beyond the logo itself. A rebrand is a broader shift in how a company presents, communicates, and positions itself.
A full rebrand may include changes to visual identity, brand voice, messaging, marketing materials, merchandise, website design, photography, video graphics, environmental design, signage, office interiors, retail spaces, and more. It can also reflect a strategic change in the company’s direction, audience, products, services, or market position.
Before rebrand:
After rebrand:
Do You Know Which One You Need?
Put simply: a logo redesign changes how a brand looks in one specific area. A rebrand changes how the brand is understood as a whole.
A logo redesign may be part of a rebrand, but a rebrand is about building or revitalizing the complete identity, personality, and voice of the brand. At Gate 39, we help organizations create brands that are visually compelling and strategically aligned, from logo design to complete rebranding initiatives.
Ready to get started on your next design project? Contact us to discuss your goals and determine the best path forward for your business.
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