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Engine 39 Blog

Read all about the team’s thoughts and discussions on the latest trends and practices within our specialized industries. Subscribe to the newsletter for even more.
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The New AI Vocabulary: Key Terms You Need to Know

As artificial intelligence (AI) reshapes the way we operate, understanding the new language surrounding it is essential. Whether you're navigating...

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Our Agency Wonderland Crossword Puzzle

We put together our own classic “old school” agency wonderland crossword puzzle, for those who still appreciate the tactile sensation of a puzzle on...

Financial Services Prepare to Optimize for Voice Search

By 2022, it is expected that more than 55 percent of all households in North America will have a smart speaker in their home. Sixty-five percent of...

6 Key Marketing Projections for 2020

In celebration of another year of gratitude and growth, we sought to gather some key marketing predictions for the new year that our peers and...

The Customer Journey: How to Connect Dots to Optimize Marketing

See an ad. Click the ad. Peruse an item. Buy the item. The purchase process from point A to point B seems like it should be simple enough, right? We...

Brand Storytelling: An Essential Tool in Successful Financial Services Marketing

Brand storytelling has usurped other types of digital marketing. Tactics that were once highly effective are past their best-by date. If financial...

Financial Marketing Psychology: 10 Principles of Human Behavior

Effective financial marketing requires not just knowing the right channels to push your marketing through, but a solid understanding of how your...

Achieving Financial Podcast Success: Tracking Metrics to Determine Your ROI

So, you’ve created your financial podcast, designed a promotional campaign, and launched it to the world. Now what?

The Benefits of Transcribing Your Financial Podcast

Guest voiceover by Cecil Cicirello, co-host of the Cognitive Dissonance Podcast and Citation Needed Podcast Transcribing your financial podcast can...

Creating a Customer-First Website Experience For Financial Firms

Are you creating a customer-first website experience for your audience? Anyone who has spent time conversing with strangers at a party or networking...

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